We aren’t making it the point of the movie, but it’s the truth in the story. There are still people who have problems with it in India. Not really, but the social stigma is still there. Is the film commenting on the state of inter-religious politics in India? We started back in August 2014 and ended in April/May this year. There were three schedules for this movie. How long did it take to film the entirety of the production? I worked with them, made sure everything was handled properly, there was people management, vendor management, and crisis management. To be honest, I played a big role even at the production controller level. What was the film’s budget?Īs producer for the film, what were your responsibilities? This is the most expensive Malayalam film made by a debut director. There is a bit of dramatization but other than that we stick with the story. The film is based on a true story, how faithful is it to the original tale? She was under house arrest for more than 20 years. They basically had a language of love that only they could understand. Kanchanamala was shut away while Moideen became a political activist and they developed their own coded language to communicate. They fell in love with each other but when the families found out they turned it into a difficult situation due to social and familial pressure. The Muslim family had a boy named Moideen and the Hindu family had a girl named Kanchanamala. It’s a story about a predominantly Hindu family and a predominantly Muslim family. It’s a true story that happened in the ’60s and ’70s in a place called Mukkam, which is in Kerala, the southernmost state of India. What is the plot of “Ennu Ninte Moideen?” The following contains excerpts from the American Bazaar’s phone conversation with Shankarath: field and produced his first ever film with “Ennu Ninte Moideen.”
Shankarath - who emigrated from Trivandrum, India after graduating from the city’s College of Engineering - is normally a technical manager in the I.T. The American Bazaar also spoke with producer Binoy Shankarath, based in the Washington, DC area, who was significantly involved in operational matters regarding filming, apart from numerous aspects of the process. The company I run is one of the largest independent social media technology providers in the world, and we just stoked the fire,” Thomas continued. The director, crew, actors, and actresses did a phenomenal job and everything just came together, so when the movie was released it exploded on social media.
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“I think we did a really effective job of advertising offline and driving traffic to our social media, and then using social media to amplify it,” said Ragy Thomas, one of the producers of the film based in the US, with whom The American Bazaar spoke. The film is one of the first Malayalam films to wholeheartedly embrace social media marketing, and the windfall generated by the decision has been immense. 19 crores from the Kerala box office alone, within 18 days. 3.26 crores within the first three days, with the help of positive reviews and word of mouth. Released in Kerala on September 18 th, and starring Prithviraj Sukumaran and Parvathy, it crossed Rs.
The film is releasing in select theaters in the US, on October 9, with English sub-titles. It’s considered already one of the all-time great films to come out of the state. WASHINGTON, DC: “Ennu Ninte Moideen” is an audacious Malayalam film, written and directed by R S Vimal, that is currently sweeping the box office in Kerala. Interview with the producer of the film Binoy Shankarath, who is based in the US.